Check If Your SEO Company Is Helping or Killing Your Website or Your company ?

Check If Your SEO Company Is Helping or Killing Your Website or Your company ?

So, you hired an SEO company.

however, the consequences aren't as right as you had been expecting.

a number of the maximum common questions we get at screen back links are:

“How can I realize if my SEO company is good or bad?”

“Is my SEO company doing the right matters for my website online?”

“I employed an SEO corporation however my site visitors aren't always growing. Why?”

SEO isn’t rocket technology. Even in case, you’re definitely new to the SEO international, you can check in on matters and realize if the organization is supporting or hurting your web page.

It’s time to stop questioning in case you’ve selected the proper agency to outsource your SEO to or no longer.

In this submit I’ll display you the whole thing you need to recognize approximately running and deciding on a reliable SEO corporation or freelancer.

The reality is, many SEO company are terrible. That’s the purpose why several organizations went bankrupt after the discharge of Google’s Panda and Penguin algorithm.

SEO recognition is now stained way to SEO specialists caught in 2008, the usage of previous and black-hat search engine optimization techniques. right here’s what Google’s autosuggest indicates for the entry “SEO is”:

If you’ve recently done a similar search in Google, I've to tell you something.

No, SEO  is not dead, it’s not bullshit and it’s not a waste of time.

For so long as search engines like google and yahoo will exist, there will continually be a manner to optimize your website online to rank better.

SEO is simplest useless for those who are setting loads of spammy links, stuffing keywords and writing thin, poor-quality content.
in case your SEO business enterprise is doing little to nothing for your web page, you might have the feeling that search engine optimization is a waste of time and specifically money right now. That’s fair sufficient.

although, that’s no longer genuine.

it'd most effective sign that it’s time to hearth your present-day search engine optimization business enterprise and pick out one which’s doing something effective as an alternative.

Below you’ll find the most common warning signs that your current SEO company is not as good as they say they are.

8 Signs That an SEO Company Might Hurt Your Site

If it’s the primary time you’re outsourcing your SEO, it might be useful to learn a few simple matters approximately SEO. In the course of the negotiations, you can show them which you’re no longer clueless and you have some idea of the way things paintings. You could begin by studying this advent to search engine optimization and link building here.

Apart from the fundamentals, you need to additionally be privy to Red flags—caution signs and symptoms that you’re now not dealing with a good SEO business enterprise.

Without any similar ado, right here are the purple flags that ought to make you run far, some distance far from an SEO company.

1. Promises links based on Page Rank

Whenever you hear an SEO company mention that they’ll build “X backlinks from PR2+ sites,” run as fast and far as you can.

Google ditched Toolbar Page Rank nearly 10  years in the past, making it completely unreliable. You’ll see sites that say PR0 that are now PR6 after years of toil, and pages that say PR6 but have plummeted all the way down to PR0 because of forgetting.

sure, Page Rank does nevertheless exist and is factored into SEO on some stage—it’s basically just a measurement that relies upon on area Authority and considers waft so that you can depend on the measurements of the one as an alternative.

The reality of the problem is, it’s tough to tell exactly where any web page is in phrases of Page Rank. As of today, they nonetheless haven’t removed it from the toolbar, however, the truth that remains that it hasn’t been up to date for the last four years.

Google lately referred to that they’ll do away with it absolutely at some point, to avoid having humans being stressed about it.

although, ignore SEOs that make useless promises based on Page Rank.

2. Mass directory submissions, article submissions, automated blog comments and social bookmarking

In the case that you’re promised “100+ powerful directory submissions,” run!
equal is going for mass article submissions—they’re nearly guaranteed to have spun content, awful linking, and spam  comments. a lot of these links are the definition of what Google calls “spam.”

Having such hyperlinks on your website online will put you susceptible to getting a penalty. And agree with me, a Google penalty’s an issue that’s frequently complicated to cast off, not to say which you’ve wasted cash on an agency that changed into using dangerous techniques.

These can destroy your website online’s search engine optimization, so usually stay far from hyperlinks which can be violating Google’s guidelines. And living away from SEO corporations that appear to promise too much content, as they’ll likely deliver quantity on the cost of exceptional.

3. They guarantee a #1 ranking for your primary keywords

What do you think you should do if they promise that you’ll rank in a particular position for your keywords?

That’s right. Run!

Beware of SEO's  Company that claim to have a special relationship with Google or promise to submit your site with a higher priority. Google has its URL where you can submit your site, and any other advertisement's are  false.

No one can guarantee where you’ll rank for your keywords. Yes, it might sound discouraging, but that’s the truth. SEO isn’t all about the number of links you have. If your competitor company has 100 links, it doesn’t mean that you’ll outrank them once you have 101 links.

Google uses more than 200 ranking factors, making it impossible to guarantee that you’ll rank in a particular position. There are many things you can do to improve your overall performance in Google, but those who make other false claims are only trying to scam you.

You couldn't blame the purchaser for wanting to rank first for its key phrases, all and sundry needs that. However, an SEO company that makes fake promises proves that they could do anything to get the patron on board. That consists of mendacity.

4. You were approached by your SEO company with a spammy email

Because they can’t rank high in SERP, most bad SEO companies or freelancers can’t get clients organically from Google.

What do they do instead?

Simple. They send thousands of spam emails out of the blue, in hopes to fool a beginner.

The definition of email spam is sending unsolicited messages to people who haven’t opted in. What techniques do you think these guys will use to optimize your site? Yes, you guessed right. More spam.

Not surprisingly, even Google gets such emails:

5. They’re asking you to link to their site or other sites

if you are working with SEO companies that are suggesting you to link back to their site in the footer or sidebar widgets.

To some extent, that’s standard practice these days. Especially for web designers, who want to showcase their work.

However, it’s not so standard for   a good SEO companies, and it’s not standard to note that someone has done SEO for you on your site—that’s you’re own business, and you shouldn’t be disclosing that publicly.

Some of the  poor-quality SEO companies out there are asking clients to write on their site something like “ badseocompany.com does SEO for this site.”

Also, avoid companies that want to do link exchanges.

6. Your SEO company is secretive about what they’re doing

If you have doubts or questions, don’t be afraid to ask. Your SEO company is responsible for explaining the strategies and techniques they’ll use for your site.

If they’re very secretive and don’t want to provide details about their previous achievements, their on-page SEO tactics or the types of links they’re building, you should avoid working with them.

When you hire an SEO company, you must have an excellent relationship with them because their work can influence your business future in an either positive or negative way.

They must provide weekly or monthly reports on what they’ve done for your site and tell you about the plan for the coming period. Companies that don’t send detailed reports on progress probably have something to hide.

7. Your SEO company has a blog network and builds low-quality links

Often, we’ve seen clients being scammed by companies that were creating very low-quality links from unrelated sites because the customer had no idea how to decide if a backlink is good or bad.

If your SEO company owns a blog network and adds links to your site, get rid of them as soon as possible—and ask them to remove those links on the way out.

8. The content they write is not for people, but for search engines

Your site’s content should be user-friendly and addressed to the reader. Keyword stuffing can get your site will be blocked.

It’s important that they do keyword research before writing an blog content , but make sure they don’t over-optimize your posts.may be it will be leads to penalized.

Is Your SEO Company Helping or Killing Your Website? Some Helpful Ways to Find Out

just because you’re outsourcing SEO to someone who’s more experienced, this doesn’t imply you should believe them totally or assume which you have no responsibilities.

In case that they fail to supply outcomes, or maybe worse, get your web page penalized, you’ll be left with a domain that’s appearing worse than it becomes at the beginning.

That’s why your responsibility in no way ends, even if you’re outsourcing SEO.

To determine if your SEO agency is doing the proper things, you want to use a SEO device to preserve the music of several KPIs. This small introduced funding can save you a global of harm afterward.

One of the best tools to find the success of your SEO campaigns is Monitor Backlinks. You can use the tool to measure the organic traffic evolution, keyword rankings in Google and determine the quality of the links your SEO company is building. Take advantage of the free trial and test it out.

1. Monitor your site’s organic traffic

When you hire an SEO company, one of the most important yhing is that , to measure is the organic traffic growth.

If the traffic you get from Google or other search engines is increasing over the course of months, most likely they’re doing a good job of optimizing your site. In case your site hasn’t improved, or even worse, the traffic has declined, ask for some explanations.

In Monitor Backlinks, you can see at a glance how the organic traffic is evolving and also compare it with the average keyword position in Google. In the screenshot below you can see how the increase of the primary keywords in Google has directly influenced the organic traffic growth.

Important Note  : you have to connect your domain with Google Analytics to get more insights about your site.

 2. Monitor your keyword rankings in Google

If you have a list of keywords for which you want your site to rank higher, you can add them some seo keyword Monitor  account and see where your site is currently ranking for them.

In case you don’t have a list of keywords, ask your SEO company to provide a report with the suggested keywords that should bring more traffic.

Some of tool's  will automatically check your keyword rankings every seven days. It’s rare that an SEO company provides such frequent updates on the keyword positions, so it’s best to use a tool to measure your currently keyword positions.

3. Check how often you’re getting new back links

In your SEO Backlinks account  dashboard, by clicking on the “Organic traffic” button, you’ll get to see a visual representation of the dates when your site has earned new links.

If there are no huge spikes in the number of links you got on a specific day and they all look naturally earned, that’s a good sign.

4. See bad back links at a glance 

Monitor Backlinks automatically shows a warning sign for the links that have questionable metrics.

Because the quality of your site’s backlinks is vital, you should always analyze if the links your SEO company is building are good or not. With Monitor Backlinks, you can do this with ease.

The warning sign looks similar to the one in the screenshot below.
If you click on the warning sign, you’ll see which of the metrics are bad and why the tool recommended a manual review of it.

To sort your links and find all your bad links, you can use the filters. Here’s a guide on how you can identify your bad links.

It’s always recommended to keep an eye on all the links your SEO company is building because in some cases they might not show you everything. They’re probably aware that those links are bad.

Monitor Backlinks automatically checks when your site gets new links, every three days and when it finds any new ones, it will add them to your account. Also, it sends weekly SEO reports with the progress of your site.

Compare these reports with the ones your SEO company is sending and see if they’re telling the truth or lying to you. (If you see some discrepancy, you don’t need to immediately assume someone is lying, but now you can ask about it and get the full story.)

5. Check how many of the links are dofollow or nofollow

Dofollow links are the ones that will influence your rankings in Google while nofollow can be useful only for sending traffic.

If your SEO company is presenting to you the links that they’ve built, but these are nofollow, ask for an explanation about why they spent time building those links.

In the Link Analysis section, you can see a graphic distribution of all your links, as shown below.

Also, if you’re using Google Chrome and you want to inspect manually the links to your site, install the Nofollow extension. It will highlight the links that are nofollow and that aren’t passing any SEO juice. That’s an easy way to see if your link will have an impact on SEO or not.

6. Check if your SEO company is over-optimizing your site

Over-optimization can usually lead to serious problems, like a Google penalty.

To avoid such problems, make sure that the links your SEO company is building don’t have an over-optimized anchor text or they don’t create links only to your homepage.

Check your anchor text distribution on your Link Analysis page.

The most popular anchor texts should be a combination of your brand names and site URL.

Conclusion

Not all SEO companies are good.

That’s why you should always have doubts and concerns about trusting them.

If you’re already spending hundreds of money on a monthly contract, it would be nice if you could add a few extra bucks to keep track of your SEO progress. It will help you understand if your company is doing the right things for your site and know what’s working best for SEO.

Check my blog to get simple steps or tips to your site’s SEO progress for starters!